Don't Be Rude
Tuesday. It is a marvelously good day. Not marvelously good enough to get me outside this early evening. One has a reputation to keep.
You're reputation is for not getting outside your zip code, not that you don't get out of your building and out on the street.
Picky, picky. Even actual journalists aren't all that enamoured of the truth anymore. Branding, yes. Branding is hot, but branding is about creating an image that your readers will like.
Don't be rude.